
Felicis – the Italian heart
With creative and inventive strength to a crispy experience

This is the image that inspired us! We "create" unique products for you: from the land of the sun, with natural ingredients and lots of passion.
Experiencing beautiful moments "di felicità" (=of joy), in the company of nice people, with good food, accompanied by our selected delicious snacks. That is what we wish for you!

Fritz & Felix Srl
Delicious products for over 50 years
Erwin, owner of Fritz & Felix, launched a second brand, Felicis, a few years ago. Erwin knew that he could still enchant some people with his recipes.
❝ Producing particularly crispy, enjoyable and natural products from high-quality raw materials is our top priority. ❞
Erwin Reichhalter, baker and company owner

Our promise for enjoyment and experience
Unique baked goods
Tradition, craftsmanship & quality

Artisanal manufacturing
Our products are manufactured in selected handicraft enterprises in Italy. With these partners, we have a longstanding cooperation, good trade relations and personal friendships.

Special flavors, our own recipes
We develop the recipes ourselves, using raw materials and ingredients that are typical of South Tyrol, such as ´Schüttelbrot crumbs´ (=hard bread).

Knowledge & passion
Our products are the result of years of experience and the pursuit of quality. Only the best is good enough for us.

Natural, healthy, good
Few, carefully selected, natural ingredients make our snacks particularly crunchy and easy to digest. Practical, always at hand, quickly prepared and served.
Become our partner
We are the right partner for your success
The right contact for you
We are your direct and sole contact for various product categories in the snacks sector for Italian specialities.
We consider your wishes
We take your wishes and needs into account and involve you to help shape the development of the product range.
Good quality at a fair price is important to us
Our products are made for you with the best-selected ingredients, by responsible employees and with modern manufacturing processes.
Want to become a partner? Write us a message. We look forward to hearing from you.
FAQ
Frequently asked questions
The products should be stored in a dry place, at a maximum of 25°C and protected from sunlight, heat, and foreign smells. If the opened pack has not been completely consumed, try to close the pack tightly or place the products in a well-sealed glass or plastic container or in a bread box.
Yes, all our products are vegetarian and lactose-free.
Yes, if you are interested in delighting your customers with our products, feel free to contact us.
Yes, that is the point that sets us apart from many others: we are flexible, innovative, and creative. We respond to the individual wishes of our partners and give them the opportunity to participate in the design of the product range.
We are the company Fritz & Felix. Felicis is our second brand. We have already been producing South Tyrolean `Schüttelbrot` specialties for over 50 years. With the brand Felicis, we offer delicious Italian bakery specialties that are perfect as an aperitif snack.
Behind the brand Felicis is the traditional company Fritz & Felix. For the Felicis products, we work together with selected Italian partners who produce the Felicis products for us according to our own specially developed recipes.
The name Felicis comes from the Italian word “felicità” = joy. Joy is a state of mind, an emotion that arises as a reaction to a pleasant situation. This is exactly what we want to achieve: enjoying our excellent snacks in the pleasant company of nice people and experiencing moments of joy ♥.
The red heart symbolizes “IL CUORE ITALIANO” – the Italian tradition and passion for excellent food, the love of the country and its people and the joy of spending beautiful moments in the company of nice people.
In 2022, the EU regulation will come into force in Italy, which states that the packaging must indicate whether it is a recyclable material and what type of material it is.
The regulations for the disposal of waste in Italy vary from region to region, but also in the other European countries. We, therefore, ask you to find out about the recycling regulations applicable in your region and to comply with them.
For Italy, we can say that the packaging of our products can be disposed of in the recycling bin (paper, plastic, cardboard ….).
We want to guarantee our customers and consumers consistent product quality and be able to deliver a crisp, fresh, unblemished product that can withstand the rigours of improper handling and often long transport. For this, we need to use high-quality and resistant packaging materials. They must have moisture barriers, protect against temperature fluctuations and comply with legal requirements.
Unfortunately, it is not yet possible to replace our packaging with more environmentally friendly variants. However, our suppliers are working on numerous research projects.
We also appeal to you, dear consumers: Dispose of the packaging of our products properly and do not leave it lying around in nature. We thank you for this ♥